Ida+Moon is an ever-growing brand inspired by desert skylines, rock-and-roll and the vision of designer Hannah Marie.
k on Sunday, May 7, she's attracted devotees of her brand who like what they see and want to get the look, too."I would give them to people on their birthday, and then everyone wanted one, so I kept making them," she recalls. A friend working in a boutique suggested she put the jewelry in their store, and Marie came up with a brand name and pricing. She says the name Ida+Moon came from two symbols she's drawn to: Ida, the goddess of the earth, and the moon cycles.
She says her love of fashion came from playing dress-up as a child."My mom got me this big trunk and filled it with vintage clothes for me to play with. I would do that for hours," she recalls."I just loved putting outfits together!" As with the jewelry, she was asked to make more, so she rebooted the Ida+Moon brand in the hope of selling her new bags. In 2019, she quit her job to focus on her brand. She'd been collecting vintage clothes and decided to resell them with a new jewelry line she made with horsehair and beads; she then elevated the collection to revive old clothes with natural dyes.
She admits her process for dying textiles is trial and error, but that's what makes it interesting for her."If you read about natural dyeing online, a lot of chemistry is involved," she notes."That feels really tedious and takes the fun out of it for me. I just like to try different things and see what comes out."Another tedious aspect of working with vintage clothing is that it's only in the size you find it in, which is often small.
Her current sheepskin line, she says, comes mainly from old rugs she washes and cuts apart to make into bags and vests. Since most of her leather products are made from scraps, she can only do small batches, but she's okay with that."They're more special when only a few of them are available," Marie says.Marie always wanted to create her own clothing line. She just needed to figure out how to do it.
Marie was invited to participate by the show's promoters, who were impressed with her Instagram. But considering it's her first show, she confesses the task is a bit daunting:"They told me I needed to have twelve to fifteen models, and I was a little overwhelmed. But I just told myself, 'I can do this!'"
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