Ice Cube brings NFTs to BIG3 with historic crypto transaction

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Ice Cube brings NFTs to BIG3 with historic crypto transaction
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Rapper and BIG3 founder Ice Cube says the league has 'changed the game' with MyDoge Chairman Bill Lee's $600,000 dogecoin purchase of the Aliens.

BIG3 founder Ice Cube says the professional basketball leagues has"changed the game" with the largest commercial cryptocurrency transaction in history.

"What that further unlocks is something such as sponsors, such as Taco Bell, they could also create their own unique NFT experiences," Lee further explained. "To me, what I see Cube is really doing is making the BIG3 from just an entertainment and media play to also a technology play. So he’s unlocking all of that.""Having our league connected to these communities that are so active, so passionate, can only help to lead growth," Ice Cube said.

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