This week, social media made me do this.
that I’ve seen on my feeds dozens of times. It’s a dupe by way of giving the general vibe of the $280 item, but lower in quality and no need to dip into your savings account.. “Used 2 work at the Starbucks in front of his stand & got the best stuff from him,” another said.I set out to meet Scarf Guy on a rainy day, but the weather didn’t stop capitalism, with merchandise covered under swaths of gray cloth. He introduced himself as Joe and let me take a look at the scarves.
Joe said he has seen more people coming to his stand who tell him they saw him on the internet. “I have this stand a long time, more than 15 years,” he said. “Some years are big, some are slow. Every year more people will do videos.” But every year, the routine is the same. Joe said he starts his day at 9 a.m. and closes up shop at 6 p.m. “I have big family, you know?” he said. I did not know! Some users have said theto $20 since going viral. When I asked Joe if he’d raised his prices because of social media, he said no. “No change,” he shrugged.
The scarves themselves are soft, made of what I guessed was polyester. They were softer than I thought they would be, very cozy and sizable, so you can snuggle deep within the fabric. But as always, you get what you pay for with dupe items, so they are thin and widely woven, easy to snag, and won’t last forever. But probably long enough for the next trend to arrive.
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