The punk subgenre wasn’t supposed to go mainstream. Then MTV met Dashboard Confessional.
Screaming infidelities: Dashboard Confessional introducing emo to the world onIn 2002, the music industry was on fire. CD sales hit an all-time peak in 1999, but the rise of file-sharing platforms like Napster had sparked a sharp drop. Of all genres, rock seemed most under siege. As the search for the next Nirvana neared its 11th hour, lightning struck in the form of a yearning punk-rock subgenre called emo. Or at least that’s what music execs like Jimmy Iovine and Luke Wood were hoping for.
If one moment captures the unlikely success of emo’s many heroes, it may be Dashboard fans voting the Strokes home early from the MTV Video Music Awards. The following chapter, an insider’s pass into Radio City Music Hall and Studio 8H, falls at the pivot point when emo subculture went mainstream — and somehow emerged as the defining rock music of the 21st century.
An excerpt from 'Where Are Your Boys Tonight?: The Oral History of Emo's Mainstream Explosion 1999–2008'Chris really went out of his way to condone it. He would step off the mic, step to the front of the stage, and sing with them. It became like a church thing, where you’re trying to get the people to sing the word of God back to you.Chris Carrabba :
This is when things really started to snowball for Dashboard. When people started to have a real sense of community.came out in March 2001, we had no setup for it, just because we had to rush it out. We sold 2,500 records the first week. Most records in their second week drop off 70 percent. This went up. It got to about 2,550. And it just stayed there for a year. I remember it was right around a year later when the record hit the 100,000 mark. The kids loved Chris.
I liked the idea of songs you’d come to know one way being delivered in a fully different way. The ones that stood out to me most were obviously Nirvana’s and Pearl Jam’s, which they did pretty early on in their career.For me, that was like Eric Clapton, Nirvana, Alice in Chains, Jay-Z … We were a band [as a trio] for about a year and a half. We hadn’t done shit yet. We were still trying to figure out our sound. And it was exciting, but it was horrifying.
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