Here's why Allure editors are obsessed with it.
, but also congested and extra-oily. The new cream — which went through 60 iterations and was tested on Tilbury's many celebrity clients — is formulated with aquaporin-boosting technology. This leads us to…A quick biology lesson: Aquaporins are proteins that naturally occur in your skin cells’ membranes and are critical to your skin’s health . "They allow specific materials into and out of the cell, like glycerin and water," says cosmetic chemist Kelly Dobos.
The Magic Water Cream contains what the brand calls "waterlocking fusion technology," a blend that includes glyceryl glucoside and beta-glucan to boost the skin's aquaporin function. "Glyceryl glucoside can increase aquaporin activity," says Dobos. "There is a synergistic effect between glyceryl glucoside and the glycerin in the formula, boosting hydration from within the skin.
The beta-glucan, a polysaccharide, impacts overall efficacy and the moisturizer's feel on skin, according to Jonathan Reynolds, Charlotte Tilbury's director of scientific development. "It creates a super lightweight film on the skin, helping the formula instantly hydrate the skin and reduce transepidermal water loss," he says. :Over time, it boosts the skin barrier function, reduces the appearance of redness, and makes the skin look and feel smoother.
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