The new 'electric streamliner' is a modernized take on aerospace design with lifestyle and mechanical merit to boot.
. Hyundai is truly marketing the Ioniq 6 as a lifestyle choice and you get the impression that the company sees the car as the office, living room, and bedroom in one.
Increasing range, legroom, and software capability are conspicuous ways to increase buyer potential and overall owner experience. In the name of modernity, however, Hyundai has gone outside the box in creating appeal and exclusivity with the Ioniq 6. , a digital metaverse experience through Roblox, and a collection of Ioniq NFTs are all a part of the Ioniq-branded marketing push."Hyundai was one of the world's first global automotive brands to enter the metaverse and to actively engage in this space with fun and interactive content," said Schemera."Next-generation consumers are responding really well, and we are pleased to be building a fan base with them.
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