Hyundai challenged its designers to remove all of the sporty design cues from the Santa Fe in an effort to 'make boxy cool again'
to really think whether they needed each line and each blister,” said Danza. “It was kind of like a Giugiaro way of designing cars from the 1970s. As a provocation to our management, we showed them the first model of this car with square wheels. It’s a box, so let’s make everything boxy. Actually, it’s been one of the most fun projects I’ve worked on.”
. “Right now, people ask to have high ground clearance, or a commanding position. A lot of people require electrification.”, Calonaci said he was willing to give up a few miles to create a vehicle that works better for Jeep customers. He claims that the by making practical, boxy designs that look good, Jeep can help ease customers into the EV transition. Meanwhile, Danza said that the boxy shape of the Santa Fe will likely open it up to customization.
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