How Zelle is different from Venmo, PayPal and CashApp

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How Zelle is different from Venmo, PayPal and CashApp
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Competition among peer-to-peer payment apps like Venmo, PayPal, Cash App and Zelle have been heating up for the past 10 years. The big banks tried to compete in the space when PayPal first came on the scene 25 years ago, but their business models failed. Now, Zelle, a seven-bank platform, is outpacing its rivals in average transaction value. But a rise in reported fraud activity recently got the attention of Congress, with allegations that the banks aren't supporting those affected customers.

More than half of smartphone users in the U.S. are sending money via some sort of peer-to-peer payment service to send money to friends, family and businesses.

Zelle, which launched in 2017, stands out from the pack in a few ways. It's owned and operated by Early Warning Services, LLC, which is co-owned by seven of the big banks and it's not publicly traded. The platform serves the banks beyond generating an independent revenue stream. "If you're already transacting with your bank and you trust your bank, then the fact that your bank offers Zelle as a means of payment is attractive to you," said Terri Bradford, a payment specialist at the Federal Reserve Bank of Kansas City.

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