Last week a study found purchases of pain and indigestion relief could help spot signs of ovarian cancer. But there can also be a darker side 🛒 Your loyalty card data could be used against you, from derailing your diet to police scrutiny 🔴 kt_grant
, loyalty cards have jostled for space in our wallets as retailers have battled for our affections and our cash.
Will Richmond-Coggan is a data protection expert at Freeths law firm who specialises in the retail sector and has advised national chains on their loyalty card data on customers. The lawyer believes this kind of “harmful” interference probably occurs less often now than in the past, when supermarkets were less attuned to the ways in which their algorithms could negatively impact shoppers.
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