Every object in the world has a unique fingerprint — and most modern cellphones have good enough cameras that they can read it. The implications, for almost any industry that deals with physical things, could be revolutionary.
Modern technology from Alitheon, a startup in Bellevue, Washington, provenance and authentication can be applied to specific mass-produced objects — be they sneakers, pharmaceuticals, car parts, art prints, t-shirts, or even bars of gold. And it can all be done just by taking photos., when it comes to pharmaceuticals or precision-tooled components. They can also cost companies billions of dollars in foregone revenue and reputational damage.
Some companies try to add anti-counterfeiting devices, like holograms, to their products — but it turns out those are surprisinglyAll objects are snowflakes, if you look at them carefully enough. Even two seemingly identical highly-polished gold bars have differences that can be picked up by the camera on an iPhone 13.
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