3 things that will propel Uber's ad offering to become a $1 billion business, according to advertisers
The company is justifying its steep ad prices by pitching advertisers its first-party data that shows where people are and where they're going. These insights can be used to target and measure ads.
Uber sells search ads that let brands promote products sold at retailers and restaurants within the app. The company said that 315,000 merchants buy ads through the Uber Eats platform. This offering's formats and prices are veryHowever, the first-party data that Uber gives to advertisers provides unique insights, revealing how often people take rides, where they go, and how long they spend in the car, experts said.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Photos: See inside Mercedes-Benz's EQS electric SUVI drove Mercedes-Benz's first electric SUV for the US and was blown away by its luxurious interior — see inside the $107,000 EQS SUV
Weiterlesen »
How to invest in winners of China reopening amid bleak stock market outlookA CIO who helps oversee $98 billion details how to invest in the winners of China's reopening in an environment where the wider stock market will struggle to break even for the rest of the year
Weiterlesen »
Instagram, Facebook paid verification may bring in $2 billion for MetaMeta could bring in nearly $2 billion this year from new Instagram and Facebook verification subscriptions, analysts say
Weiterlesen »
Another stock market crash coming, Wall Street's top investors warn'We haven't left the bubble': Wall Street's elite investors are privately warning that the stock market is headed for a second wave of pain
Weiterlesen »
Going digital leads to better social impact for this energy companyInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Weiterlesen »
Sam Bankman-Fried's lawyers will pay expert to explain VPNs to judgeSam Bankman-Fried's lawyers agreed to pay for an expert to explain VPNs and disappearing messages to the judge in his case
Weiterlesen »