“We’ve had several advertisers, including with a mid-six-figure budget, decide to cut the Twitter share we allocated for new projects, because they don’t want their brand to be seen buying into the blue badge” 🔎 Analysis by stokel
“We’ve had several advertisers, including with a mid-six-figure budget, decide to cut the Twitter share we allocated for new projects, because they don’t want their brand to be seen buying into the blue badge,” says Tom Davenport, managing director at UK company Digital Marketing Specialist.
The arrival of Linda Yaccarino, a former NBC Universal executive with longstanding links to the advertising industry, as Twitter’s CEO in June has done little to quell the disquiet among advertisers. In part, that may be because publicly Ms Yaccarino appears to be little more than a bit-part player to Mr Musk, who still opines on major product developments and announcements.
“Overall, Twitter ads is much improved,” Mr Davenport says, pointing out he noticed a “dramatic improvement” in the performance of advertising campaigns he launched on the platform on behalf of clients from spring 2022.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Twitter loses nearly half advertising revenue since Elon Musk takeoverElon Musk confirms the firm has a heavy debt load and income in June was not what had been expected.
Weiterlesen »
Scottish Government slashes spending on Twitter ads following Elon Musk takeoverThe Scottish Government has slashed its advertising spending on Twitter following the takeover of the social media giant by Elon Musk
Weiterlesen »
Elon Musk's xAI logo triggers massive design debateThere's more than meets the I. xai
Weiterlesen »
Jeremy Vine receives libel payout from Twitter user who claimed he was accused BBC presenterBBC radio presenter Jeremy Vine says he has secured a settlement from a Twitter user who wrongly identified him as the BBC presenter at the heart of the Huw Edwards row NickMDuffy reports
Weiterlesen »
BBC presenter unveils 'amazing' hair transformation as viewers blown awayRachel Burden delighted viewers with her new chic look as Twitter users rushed to compliment her.
Weiterlesen »