Learn more about Google's new ad tracking Topics API and even how to opt out of it in your Google Chrome browser.
into the address bar. Once on the page, you’ll see three new categories in Google’s tracking system.Ad topics assume your interests based on your browsing history. So, if you’ve searched for it, Google will consider it an interest and ship it off to third-party advertisers.
Site-suggest ads will focus on the sites that you’ve already visited. So, if you visit a lot of retail sites like Amazon, you should expect to see a ton of ads regarding Amazon in your browser when using Google’s new ad tracking system. Ad measurement is the final category here and it shares data with different sites to help them measure how well their advertisements are doing.
You can click on each category above and then toggle their different parts on and off, giving you control of which Google ad tracking you want to use, if any. You can even see what information it has gathered so far, which is helpful if you want to control some of what is seen. Make sure to toggle these three categories off if you want to block Google’s Topics API altogether.
Unfortunately, this won’t stop tracking altogether, as many sites still offer their own cookies, tracking pixels, and other methods in which to track your browsing data for advertising purposes. If you really want to cut down the amount of tracking happening, you can always try a more privacy-focused browser, though those have their own downsides, too.
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