Hair extension brand Nourie closed a $2.5 million seed round, a difficult feat for Black female founders
Nourie's introduction slide set the scene for the pitch.The pitch deck begins with an image that highlights what Nourie does and stands for, Ojeaga said. The dramatic hair, beautiful Black woman, and bold logo act as an introduction to the type of company Nourie hopes to be, she added.Then, the deck explains the prevalence of hair extensions.The next slide includes photos of hair extensions, wigs, and braids to show investors how important hair is in today's society, Ojeaga said.
"It's the dollars that attract investors, and I try to go into the significance of these dollars," Ojeaga said. "Sustainability is a word that is thrown around and, for the longest time, hasn't been taken seriously," Ojeaga said."What I really want to emphasize here is that we're making something that's legitimately sustainable."The development process is shown to investors.Up next, she shows photos of the development process alongside information about the company's production timeline.
When investors see this slide, Ojeaga addresses any questions they have about specific competitors, as well as the larger hair-extension landscape. She said she'd tell investors she wanted her product"to leave your scalp in a better state than when you install it" and that"nothing else here is going to do that." This point further differentiates Nourie from existing brands that investors might see as competition, she said.This slide shows the Nourie team and advisors, which makes clear that this is an all-Black, predominantly female team, Ojeaga said.
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