Get ready to say no more often.
to promote our new book,The weeks leading up to the launch had been a whirlwind of pitching, taking interviews, recording podcasts, and executing a complex, multi-channel marketing strategy. On top of all that, we were also both working full-time jobs. And on top of that, I was six months pregnant.
“We’ll be live in two minutes,” a producer informed us as she rushed by. I took a deep breath, and the room tilted ominously. Dark spots clouded my vision. Mollie was saying something, but I couldn’t hear her over the blood pounding in my ears. Now I look for compromises. In the sales director example, I look at the current content calendar to see when we might be able to add in a webinar, then break it up into several tasks, and delegate as much as I can. This approach has also made me a better manager. When challenges arose, I used to jump in with solutions. I now ask for members of my team to first come up with a few options on their own, which we then discuss together. By taking a step back, I better help my team learn and grow.
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