How to inspire students to explore career options paid gradsoflife
When we ask young people “What do you want to be when you grow up?” the answers generally include—doctor, professional athlete, musician, actress. These are careers that we see every day in movies, TV, and real life. Rarely do we hear answers like a process operator, medical coder, automotive technician, welder, or HVAC technician.
During the 2017-18 school year, we launched our What Are You Up For? campaign, in partnership with four school districts that together serve approximately 150,000 students in grades 7 to 12. The first phase of the campaign focused on developing written materials for educators to use in helping students and parents learn about the many great careers in Houston’s key industries.
Now an integral part of UpSkill Houston’s strategy, these videos help us raise students’ awareness about careers in the Houston area that offer good salaries, attractive benefits, exciting pathways for growth, and skills that last a lifetime. We have expanded our reach by inviting our community organization partners—including United Way, Junior Achievement, Project GRAD, and Boys and Girls Clubs—to share the resources we have created.
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