An ex-Instagram staffer is teaching brands and creators how to grow an audience on the app. Here are 4 of her top strategies.
"I don't tell people you have to post five times every single day," Candelaria said."I don't think that's sustainable. I don't think that's going to work."
But don't take that too literally and just repost content from your Instagram stories as reels — which the app directly encourages. "I don't think they're deprioritizing reels or video in any way," Candelaria said."I think it's just allowing the system kind of recorrect itself and show good content.""If you want to build a strong community, you have to respond to your audience, you have to give them attention," Candelaria said."And a lot of that is engaging people in conversation.
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