👕 From that giveaway Burberry bag in Succession to Gwyneth Paltrow’s understated jumpers: If you want to dress like a billionaire, there are new rules to follow 🖊️ Charlie Gowans-Eglinton
For many, the snobbish Roys’ shades of brown and grey will seem dreary at best, and the price points madness; I dread to think what the Roys would make ofthe very definition of aspirational fashion for a generation of women in her jewelled satin Manolos and logo-buckled Fendi baguette bags . The latter’s labels are instantly recognisable as designer buys, just as that Burberry check is: it’s loudspeaker status signalling, not quiet luxury.
Equally important in the world of stealth wealth dressing is what an item of clothing gives away about our lifestyle. For Bridget, it was that she needed a bigger bag – like the tote that I carry my laptop in on the train to work, or the gym bag filled with kit for a lunch-break HIIT class. Those of us not born into media conglomerates are encouraged to dress for the job we want, which might mean a suit and tie, or an I’ve-made-it Patek Philippe watch .
But the billionaire’s dress code is different, and there’s no one to impress when you own the company. Kendall Roy was born into privilege, and this season can be seen wearing mostly hoodies, the unofficial uniform of tech bros . To the untrained eye, a hoodie is a hoodie: Kendall Roy doesn’t look like a billionaire, but any other man on the street. It’s the item Prime Ministerreaches for when he wants to look like an everyman, posing in a grey hoodie at his WFH setup.
In a cost of living crisis, it might seem peculiar to be debating whether a £2.5k handbag is a bad look not because it costs more than my monthly rent, but because it doesn’t cost more. Burberry seems to be hoping that being in on the joke this time around will keep the tills ringing, dedicating whole window displays to the bag in question; at Selfridges in London, one has been installed on a gallery plinth.
Stealth wealth dressing is all the rage amongst editors on the front rows of fashion weeks – you can spot them in shades of navy and grey, a subtle foil for the peacocking influencers and society darlings who are top to toe in the latest trends, often straight off the catwalk.
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