It's gotten tougher (but not impossible) to find a niche in e-commerce. Chloe Thomas, an online marketer who hosts the eCommerce MasterPlan podcast, offers advice for those who want to truly stand out.
All of the marketing channels are cluttered and competitive. There’s so much noise out there. You have to find a way of cutting through that noise. You need a product that people need and solves a problem nothing else solves.
I’d get in front of the target customer going to a real-world market. See what they think of the product. See how people react to it and how they’d be willing to pay for it. Or you can do it online these days. You can run a Facebook ad to the target audience. Get them to do a survey or 30-min Q&A where you send them a Starbucks gift card.
On the research side of things, the other area I tap into is the growing number of business brokerages growing ecommerce stores, like Empire Flippers. They are listing Fulfilled by Amazon businesses, Amazon associate or affiliate income business. You can see on there the trends that are popular with the end consumer. There is first-hand opportunity buy something. If you don’t have an idea that’s where I’d go: Buy someone’s else’s business.
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