Consulting and coaching — which are flexible, interesting, and often high prestige — are ideal second careers for retired professionals. But the competition can be fierce. To differentiate yourself, keep these five things in mind: 1) Give yourself sufficient runway. Any career change is disruptive to a certain extent. The more time you give yourself to plan and prepare, the better off you’ll be (1-2 years is good, and 3-4 years is better). 2) Do a skills analysis. Take the opportunity to bolster necessary skills, such as public speaking and social media. 3) Start recruiting clients. Take on a few volunteer clients on the side while you’re still employed, in exchange for testimonials and future referrals (assuming it’s a good experience). 4) Prepare your marketing. Focus first on creating a professional-looking website with testimonials, and establishing a social media presence on at least one channel, so there’s a reasonable amount of information about your business when someone searches for you online. 5) Give yourself a break. Don’t try to tackle everything at once.
Too many aspiring coaches and consultants waste time at the outset dithering about the administrative details of their business, like what color their logo should be. All of that is a moot point until you have actual clients, so recruiting them should be your first priority. To gain experience as a coach or consultant, take on a few volunteer clients on the side, while you’re still employed, in exchange for testimonials and future referrals .
As you approach your retirement date, start letting your existing contacts know about your future plans, as they may become your initial clients. Roxann Kriete, the former head of an education nonprofit and the subject of a profile in my book, did zero marketing for her new consulting business when she retired, because she’d already received offers for more consulting work than she could handle.
Recognize the goal of your marketing: establishing a baseline of credibility for when a potential client checks you out. Focus on creating a professional-looking website with testimonials and a social media presence on at least one channel, so that there’s a reasonable amount of information about your business online. For instance, you could blog on LinkedIn or another professional site.
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