Rep. Jeff Jackson knows his colleagues hate the China-owned social media sensation. But they haven’t gamed the algorithm as well as he has.
Jackson maintained a TikTok account through the 2022 midterm season, when he initially ran for U.S. Senate before bowing out of the Democratic primary against former North Carolina Chief Justice Cheri Beasley. Later, he ran for a newly drawn Democratic House seat in the Charlotte suburbs. After he was elected last November, he said he made a conscious shift in his approach to his TikTok account after getting elected.
As Jackson eyes his next move—whether a statewide run or something else—getting in on the ground floor of the new attention economy could be the best gamble he’s ever made. Unlike those figures, Jackson lacks a preexisting online fanbase or national political notoriety, making his TikTok success all the more notable. It also bucks much of the conventional wisdom around digital strategy in Washington, where consultants charge politicians hefty rates to maximize their exposure around cable news hits and paid ads.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Jeff Van Gundy appreciates Tom Thibodeau’s ’90s Knicks comparisonJeff Van Gundy worked for the Knicks both as an assistant coach to Pat Riley and as the head coach of the 1990s squads that Tom Thibodeau referenced.
Weiterlesen »
Battle of the bad: Beat writers assess Rockets-Spurs 'showdown'Battle of the bad: Beat writers assess Rockets, Spurs ahead of two-game weekend 'showdown'
Weiterlesen »
This tech CEO bought $10 million of his own stock for the first time since 2017Twilio CEO Jeff Lawson had the biggest insider buy last week, according to VerityData.
Weiterlesen »
Hear An Excerpt From Jeff Tweedy's New Audible Original Please Tell My Brothers
Weiterlesen »
Jeff Goldblum Shows Off His Piano Skills on Jazz Classic 'A Baptist Beat'Jeff Goldblum, a gifted pianist in addition to his acting skills, showcases his talents on the 88 keys on his new rendition of the jazz classic “A Baptist Beat.”
Weiterlesen »
Jeff Foxworthy set to headline Laughing Matters Comedy GalaJeff Foxworthy will be headlining the Laughing Matters Comedy Gala at Clowes Memorial Hall on June 24.
Weiterlesen »