How They Did It: Sandy Hook Families Savor Long-Awaited Legal Wins
The image stopped him cold. Josh Koskoff, a Connecticut lawyer, was scanning crime scene photos of the 2012 Sandy Hook school shooting when he noticed “taped mags” on a classroom floor, two ammunition magazines crudely duct-taped together to speed reloading.
At the heart of the legal strategy against Remington was the families’ claim that the manufacturer had illegally marketed the military-style Bushmaster to troubled young men like the Sandy Hook gunman, Adam Lanza, 20. Remington said the families lacked proof the gunman ever saw its advertising before he killed himself inside the bullet-riddled school.
Koskoff cautioned the families that those who joined the lawsuit were in for an arduous fight with an uncertain outcome. The families of nine victims joined Soto v. Bushmaster; others declined for reasons ranging from their views on gun policy to family needs. Remington’s leadership sought to turn the new entity into a firearms powerhouse, Koskoff said. Staid, technical ads for the Bushmaster were replaced by an aggressive marketing campaign targeting young men admiring of the military, known in the trade as “couch commandos.”
Years of litigation followed. Remington declared bankruptcy, emerged, then went bankrupt again, threatening to stall the suit indefinitely. The Connecticut Supreme Court affirmed the Sandy Hook lawyers’ strategy and Remington appealed to the U.S. Supreme Court, which declined to hear the case. The litigation also took bizarre turns. At one point, Remington requested school report cards and disciplinary records for the murdered children, drawing public outrage.
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Opinion | How Sandy Hook families finally found a way to hold a gunmaker accountableRobert J. Spitzer: The Sandy Hook-Remington gun marketing settlement is a watershed moment that is surely reverberating in the headquarters of every gun manufacturer, especially those that make and sell assault weapons.- NBCNewsTHINK
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After $73M win, Sandy Hook families zero in on gun marketingHARTFORD, Conn. (AP) — After agreeing to a $73 million lawsuit settlement with gun-maker Remington, the families of nine Sandy Hook Elementary School shooting victims say they are shifting their focus to ending firearms advertising with macho, military themes that exploit young men's insecurities, all in the hopes of preventing more mass shootings.
Weiterlesen »
After $73M win, Sandy Hook families zero in on gun marketingAfter agreeing to a $73 million lawsuit settlement with gun-maker Remington, the families of nine Sandy Hook Elementary School shooting victims say they are shifting their focus to ending firearms advertising with macho, military themes that exploit young men's insecurities, all in the hopes of preventing more mass shootings.
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After $73M win, Sandy Hook families zero in on gun marketingThe $73 million settlement that some of the Sandy Hook shooting victims' families won against Remington is not the end of their efforts to hold the gun industry accountable.
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After $73M win, Sandy Hook families zero in on gun marketingThe $73 million settlement that some of the Sandy Hook shooting victims' families won against Remington is not the end of their efforts to hold the gun industry accountable.
Weiterlesen »
After $73M win, Sandy Hook families zero in on gun marketingHARTFORD, Conn. (AP) — After agreeing to a $73 million lawsuit settlement with gun-maker Remington, the families of nine Sandy Hook Elementary School shooting victims say they are shifting their focus to ending firearms advertising with macho, military themes that exploit young men's insecurities, all in the hopes of preventing more mass shootings.
Weiterlesen »