League aims for jump in fees by luring streamers, from Amazon to Apple, and offering games in local markets
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https://www.wsj.com/business/media/how-the-nba-plans-to-remake-its-tv-deals-and-score-billions-for-its-stars-32678182The NBA wants a big jump in media fee—to help pay its stars—but its biggest TV partners aren’t looking to pony up big spending increases.The stars of the National Basketball Association are taking to the court as a new season begins next week.
As the NBA enters its first media negotiations in a decade, its biggest partners, Disney’s ESPN and Warner Bros. Discovery’s TNT—which together pay about $2.6 billion a year— aren’t looking to pony up big spending increases.This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.
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