Almost two months into the pop star’s stadium run, her shows have dominated major cities like Las Vegas and Atlanta; so much so, that it’s “rivaled the Super Bowl.”
back in 2006, told The Daily Beast that the entire, elaborate, Taylor-centric campaign was her idea.
“We symbolically renamed our city Swift City for March 17 and 18,” Breding told The Daily Beast. “That ended up going viral, and other cities have being doing similar things, and so that generated a whole buzz of excitement for the 70,000 Swifties who came [to Eras in Glendale].” “I became a trendsetter, and to use Swiftie parlance, never in my wildest dreams did I think I would become the mastermind behind something so fun for my city and for other cities,” she added. “From the moment she became the first act in history to sell out two shows at State Farm Stadium in a single tour—and the icing on the cake is she was starting the tour off here—leading up to the concerts, I would call it a deafeningly excited buzz.
With the Eras Tour not even halfway through its U.S. stadium run—it’ll hit major cities like Chicago, Denver, and Los Angeles throughout the summer—we have yet to see the full extent of Swift’s city-eating ways.
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