Billboard identifies and explores how Taylor Swift, Beyoncé and Bad Bunny all found space to thrive this year. 👏
Illustration by Andrei Cojocaruin mid-November, the Big Four categories included a slew of household names: Beyoncé, Adele, Harry Styles, Taylor Swift, Kendrick Lamar, Bad Bunny, Doja Cat, Lizzo. None of them were surprises.
“We’ve had almost every global superstar release music within a 12- to 18-month span,” says Joe Hadley, Spotify global head of artist partnerships and audience. Some of that overabundance of big names can surely be chalked up to coincidence: Artists like Adele, Beyoncé and Lamar had been dormant as recording artists for over five years before finally having new albums ready within an eight-month span, for instance.
Part of the reason why pop music was so top-heavy this year is simple: The biggest artists delivered hits that matched their statures. Adele is no stranger to the peak of the Hot 100, but by spending 10 nonconsecutive weeks at No. 1, “Easy on Me” matched the longest chart reign of her career. Later, Beyoncé scored her first solo Hot 100 chart-topper in 14 years when “Break My Soul” powered to No. 1 upon the July release of .
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