Discover Why & How Tech Leaders Should Go Green with MarTech! Join the Sustainability Movement in Tech Today
Think of a trailblazing SaaS business with innovative products transforming businesses worldwide, streamlining operations, and boosting efficiency. As their client base grew, so did the demand for their cloud-based services. They expanded their data centers to meet this demand, investing heavily in the latest marketing technology.
Interesting data indicates that the United States will invest over $27 billion in MarTech by 2024, a significant leap from the $15 billion spent in 2020. Another discovery explains that HAVE INCREASED IN THE LAST SIX MONTHS, which means more threat to the environment. Unknowingly? No. 48% OF MARTECH BUDGETS It illustrates how innovation saps the environment. And most SaaS companies can inadvertently contribute to environmental challenges through their relentless pursuit of digital excellence.
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