'Reviewers are to grant proposals what audiences are to films,' says cwhartmann1. 'A strong hook in a grant proposal, just like an inciting incident in a film, draws people in.'
Story: Substance, Structure, Style, and the Principles of Screenwriting
• Level 1. A reviewer does not realize there is a problem or is not familiar with the issue. The hook needs to explain the issue, assuming no baseline knowledge. • Level 3. A reviewer knows solutions exist, but is not aware of your solution or cannot decide which solution to choose. The hook must underscore the promise of a specific solution, assuming some baseline knowledge.
One of my first-round-funded grants centred on improving sleep for people who live in care homes. We all sleep. But only a few, specialized researchers are aware that lack of sleep is a serious problem in this setting. I thus assumed most reviewers would be at Level 1 awareness. I wanted to use the hook to engage reviewers, increase awareness and heighten their sense that sleep is high-stakes issue.
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