'How PMs Can Build a Great Product Notification Experience' cc: tweet_anwesa productmanagement notifications
Timely alerts about appointments, events, etc.Reaching chat app users with less interruption; giving users an opportunity to see messages in the app when browsing other activities.
You could lose users due to incorrectly using notification channels, like sending marketing notifications via channels like mobile push which are normally only used for time-sensitive, transactional alerts. Such application behavior can feel unprofessional and spammy, causing users to lose trust in your product or service.
Another way to look at this limitation, however, is to recognize that there is a smaller UX hurdle for users to overcome when relying on an existing notification system, where users already know how notifications look and feel.
For inspiration on good notification experiences, consider apps that you use frequently yourself. Are there any apps where the notification experience feels “just right” — delivering messages at the right time and pace, with relevant and engaging content?Because there are so many different platforms involved in a notification experience, PMs can feel overwhelmed by the number of decisions they have to make when it comes to designing the notification system.
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