How Patrick Became a Leader of Size-Inclusive Fashion After a Career in Tech
Fashion was his "chapter two." But now, he runs one of the most talked-about retailers for sizes 10 and up.Author:Ana ColónPublish date:Jan 20, 2020In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
For Herning, fashion is actually somewhat of a second act: He had been working in tech — and in San Francisco —for years before deciding to switch gears in life and work. That led him down to Los Angeles, into fashion marketing and, eventually, to 11 Honoré. Laverne Cox Closed 11 Honoré's Runway, and It Was Everything Fashion Should BeAhead, we talked to the entrepreneur about his career change, his interest in fashion and the event that sparked the idea for 11 Honoré .
I have to give a shout out to my dear friend, Heather Vandenberghe — Heather, at the time, was the head of communications for Louis Vuitton. I was brought on to do a project in 2007 in Los Angeles, for the Murakami exhibit at MOCA sponsored by Louis Vuitton. It was really Louis Vuitton that became my first big fashion client. It just kind of took off.Towards the end of my tech career, I got involved in philanthropy in San Francisco.
Was there anything about that experience that confirmed to you that you could take that leap of faith and it would turn into something bigger? I kept a very open line of communication with brands that may have said things that were inappropriate, brands that may have not agreed with wanting to dress this customer but have come full-circle and are dressing this customer now. We're meant to be an inclusive platform and with that comes a narrative of kindness. If you're not ready now, you know what? I'm going to continue to be persistent.
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