Meet the 'certified smeller' responsible for Nissan's new car smell
People love that"new car smell." For most cars and SUVs, it's a mixture of plastics, stain resistant fabrics and maybe some actual leather, as well. It's a complex olfactory chorus of odors that elicits an emotional response. At car companies like Nissan there are professionals part of whose job is to sniff carefully and ensure every new car has the that unique new car smell.
So many demands are made on materials used inside of a car -- they have to last for years, must be easily cleanable, withstand extreme temperatures, and so on -- that expecting them to also smell nice is a lot to ask.But these difficult demands are why carmakers employ people like Tori Keerl, a materials engineer at Nissan's technical center in Farmington Hills, Michigan.
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