'How NFTs Turned a Little-Known Mobile Game Developer into a Multibillion-Dollar Corporation' futureofgaming megafansesports
Back in 2017, Hong Kong-based mobile game developer Animoca Brands was valued at less than $6. The emergence of NFT and the belief in the prospects of this technology led to the fact that today the company is worth about $8 billion. Let’s discuss the amazing path of success taken by Animoca Brands founder Yat Siu.Siu's childhood was in the 1980s in Austria, where he felt disadvantaged because of his Chinese background.
"It was scary. After delisting, no stock exchange would agree to list your company's stock again," Siu recalls. "If you buy any weapon in Call of Duty , Ubisoft won't want you to bring it to Rainbow Six, because you won't buy a weapon from them," he explains his point of view. However, the road to success was not an easy walk. In 2012, all games produced by Animoca were suddenly removed from the AppStore. An explanation from Apple was never forthcoming. Siu, however, has his own opinion on the matter. The reason was his business strategy to release a new game every 7 days, which was perceived as spam. He had to adjust to the new conditions and start releasing licensed games of famous brands.
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