Demographic shifts and savvy marketing fueled Modelo’s rise. A Bud Light boycott finished the job.
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
Demographic shifts and savvy marketing fueled the Mexican import’s rise; a Bud Light boycott finished the jobTransgender activist Dylan Mulvaney spoke out for the first time since her Bud Light promotion sparked controversy. Photo: Jacquelyn Martin/AP; Caroline Brehman/Shutterstock When a boycott tanked Bud Light’s sales this spring, a former also-ran was lurking to unseat it as the
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Bud Light, America's top beer for decades, falls to second following LGBTQ+ marketing criticismAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place
Weiterlesen »
Mexican beer overtakes Bud Light in US sales following criticism of LGBTQ+ marketingAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place behind Modelo Especial, a Mexican lager.
Weiterlesen »
Garth Brooks dings ‘a—hole’ boycotters, says bar will keep serving Bud Light: ‘I love diversity’Garth Brooks not only will sell Bud Light at his new Nashville bar, but has said that boycotting the beer is the stuff of an 'a--hole' and that diversity is everything to him.
Weiterlesen »
Bud Light, America’s top beer for decades, falls to second following LGBTQ+ marketing criticismAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Weiterlesen »
How Modelo Especial became America's No. 1 beer amid Bud Light's rapid declineWhen it comes to beer, consumer tastes have been changing for a while, and that has a lot to do with customers' aging out of the beer-drinking segment.
Weiterlesen »
Ex-Anheuser-Busch employee says Dylan Mulvaney campaign a 'strategic destruction of Bud Light'An anonymous former employee for Anheuser-Busch suggested that Bud Light’s outreach to transgender influencer Dylan Mulvaney was intended to destroy the American brand.
Weiterlesen »