Like many 40-year-olds who engage with social media only when necessary, MGMT co-founder Ben Goldwasser doesn’t have a TikTok account. So when the title
The mid-tempo, synth-driven “Little Dark Age” doesn’t appear to actually be about any of those things, and Goldwasser would only say that the song is “very much a comment on things that were going on in the world at that time and which were still pretty present” when the TikTok trend took off.
All this activity has turbo-charged MGMT’s streaming numbers on DSPs, particularly on Spotify, where “Little Dark Age” now has 266 million listens, and YouTube, where the official music video has ballooned to 68 million views. The song was garnering about 50,000 streams per day on Spotify before things heated up on TikTok, eventually rising to a single-day high of 658,000 on October 29, 2021.
Within the past few weeks, Hollywood celebrities like The Rock and Drew Barrymore have propelled the Ting Tings’ 2008 one-hit-wonder “That’s Not My Name” back into the spotlight by posting videos of their different roles in movies throughout the years. Philadelphia indie-folk act Dr.
Goldwasser likens the “Little Dark Age” experience to how people have recently experienced The Beatles’documentary, given the benefit of more than 50 years of context for the recording sessions captured therein. As such, the music becomes even more what the individual listener makes of it, which has clearly been a factor in driving the success of “Little Dark Age.”
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