The designer is reinvigorating the Italian house by drawing on the experimental spirit of London club culture, his own Caribbean heritage, and a bold new perspective on elegance
Maximilian Davis was in a music video. I learned this while talking to the singer Kelela, a friend of his, about the period when they first met several years ago outside of an East London club night called PDA, a gathering place for kids from fashion and art school looking to let loose in a sea of their own.
It’s that kind of kinetic, communal energy that Davis, now 28, has brought to Ferragamo. Since his appointment last year, he has injected a new vitality into the 96-year-old house, known primarily for its shoes and leather goods, by drawing upon his love of tailoring as well as his own background, incorporating the mix of freedom and formality he found in the London club scene and the Caribbean customs and cultural traditions that surrounded him as a child.
“My aesthetic, my DNA, always comes out,” Davis says, “whether that’s the tailoring or the focus on elegance.”
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