How Manchester's weather helped bring fast fashion giants like Boohoo and PrettyLittleThing to the city
Greater Manchester is home to some of the largest fashion brands in the world. The likes of Boohoo and N Brown all call the region their home as do JD Sports, In The Style and Sosandar.
"There’s an interesting coming together of history and new business models that may go some of the way to explaining why Greater Manchester is a major hub for fashion brands," he said. Dr Heiner Evanschitzky, professor of marketing at Alliance Manchester Business School, also says that the city's legacy has helped to attract a large talent pool which has driven the industry's growth.
“But as global businesses, there remains the possibility that they could choose to uproot headquarters at any time, posing a significant risk for the region in the long term. It is vital Manchester continues to play on its strengths and showcase its talent, capacity for trade and creativity. "Manchester's history as 'Cottonpolis' is an important factor even now in bringing fashion brands to the region. It was in the region that the imported raw cotton was turned into fabric through spinning and dyeing.
"Evidence of the region's economic success being founded on textiles can still be found all over the city region. The bees and the ship on the city's coat of arms and the presence of materials, textiles and fashion departments in the region's universities all help to keep this link alive.
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