LinkedIn's reputation for being dry and corporate is changing but not all users like the more personal tone.
Technology of Business reporter
With 900 million of the world's professionals registering their personal CV and career attainments on the site, LinkedIn has become a valuable resource for head-hunters and human resources departments. So what has triggered this change? According to Mr Kelsall, boredom with corporate marketing is one culprit.
Mr Headrick disagrees. "Engagement is about telling a compelling story. Your parents didn't read you a press release at bedtime, they read you stories. I try to give an insight into who I am if you work with me."
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