Meet the man behind one of the world's buzziest brands.
is one of the brands that he loves, and now he loves to come to the store, go to Loro Piana and then head up to Kith.” Discussing what made the brand a fit for arguably America’s toniest store, Pask says he was impressed by the way Fieg “could re-envision athletic-driven sportswear and sneakers in a very luxury-minded, highly aesthetic way.”
Such definitions have become more fluid, particularly in the decade since Kith got on the map. Not so long ago, it would have seemed preposterous for every—or any—luxury brand from Madison Avenue to Via Montenapoleone to peddle high-tops and hoodies. Today it’s a given. While no one person can be credited for the ascendance of sneakers and athletic wear, Fieg has been there every step of the way. His own career has mirrored the sneaker’s rise to fashion’s highest strata.
“The sense of individuality was super key back then, and that’s where I really developed my taste,” he says, noting that in those pre-internet days, one was forced to form one’s own opinions. This was also pre-sneaker boom, and brown boots were the thing at David Z. “Seeing a Clarks Wallabee for the first time, you don’t know how to feel because it’s not like a shoe, it’s not sneakers,” he continues. New Balance became the store’s first athletic footwear brand.
“It was art to me… I love certain footwear designs on the same level that people might like a Warhol piece,” Fieg says of his passion for sneakers.
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