The NFT is being auctioned to raise funds for aktcharity 💛
challenge. The trend saw thousands of people crochet replicas of the piece – which retails at £1,250 in stores – and share their creations on the platform. To date, the hashtag has racked up over 40 million views.
Since then, the cardigan’s cultural status has been firmly cemented, having recently found a home at the V&A’s permanent collection. The historic London museum stated that the design, and the digital phenomenon it galvanised, “speaks to the power of creativity and social media in bringing people together in times of extreme adversity.”
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