There weren’t 57 Heinz varieties when Pittsburgh business magnate H.J. Heinz first invented the slogan in 1896 — nor when Heinz 57 sauce was introduced soon after.
New York Heinz has been linked to the number 57 for more than a century. The company's"57 varieties" slogan was a key part of its early strategy to attract consumers. It's still featured on Heinz ketchup bottles today and is central to the brand's identity.
But that famous number is completely made up. There weren't 57 Heinz varieties when Pittsburgh business magnate H.J. Heinz first invented the slogan in 1896. Nor when Heinz 57 sauce was introduced soon after. There aren't 57 now. There are, in fact, hundreds of Heinz varieties.The 57 on a Heinz bottle is more than just the right spot to smack to make the ketchup ooze out at .028 miles per hour.
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