Billboard caught up with filmmaker SadeCJoseph to break down how she landed a directorial role for Issa Rae’s HBO Max series 'Rap Sh!t.'
It was her passion for music and documentaries that led Joseph to working on music videos for Common during her days at USC’s well-renowned film school, and for years after. When Joseph decided to become a filmmaker though, it was an intuitive thing: The child of a Jamaican mother and an Antiguan father, Joseph was a first-generation American who never saw the Afro-Caribbean experience represented in Black film.
A career epiphany came to her during sophomore year of high school. “That was when I realized the power of filmmaking and how it can create community and bring us together and help us relate to each other,” she recalls. “I knew I wanted to feel that feeling for the rest of my life.” Her production company, Out of Many — a play on the national Jamaican motto “Out of Many, One People” – is only the beginning. Now that she has an opening, Joseph is going full-throttle, set on sharing her thoughts, ideas and resources with members of the Afro-Caribbean diaspora who feel underrepresented in TV and film.
Popular podcaster Kid Fury, is of Jamaican heritage, from Miami and on the writing staff. Daniel Augustin plays Maurice, a Haitian character. Joseph shares Osman’s Habesha background .set in Miami, after all — so the lack of island influence would be pointedly inauthentic. Still, Joseph admits it feels good to see yourself onscreen, so to speak.
“I formed Out of Many so it can be a place to help Caribbean filmmakers and help promote Black representation outside of the African-American experience. [Black film] was always just African-American, and I never felt African-American growing up. So that’s really important to me.”
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