How ESPN executives plan to survive the demise of cable TV

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How ESPN executives plan to survive the demise of cable TV
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CNBC spoke with ESPN chief Jimmy Pitaro, former Disney CEO Bob Chapek, and former ESPN President John Skipper as part of a digital documentary on ESPN's future.

CNBC spoke with ESPN Chairman Jimmy Pitaro and head of programming Roz Durant as part of a documentary on the Disney-owned network's future as cable TV declines.

ESPN has multiple streaming strategies to maintain its dominance and relevance as tens of millions of Americans cancel cable TV. ESPN reported domestic and international revenue grew just 1% to $4.4 billion in its most recent fiscal quarter. The network can no longer rely on price increases to make up the difference as the number of cable customers declines.

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