How CBD became the hottest sleep partner.
it appears that more potent—yet still not psychoactive—full-spectrum CBD supplements appear to have more effective health benefits than CBD isolate.
Interestingly, just about every individual I spoke with who takes CBD for sleep also uses THC-based products. Though for some their use is purely recreational, others made a transition from CBD to THC for financial reasons. Willing noted that a brand of THC gummies she likes “does just as good a job, if not better, than CBD. And I’m only paying like $20 for a pack that lasts a month as opposed to $70 for a small jar of [CBD] oil.
“I honestly feel like it might even get a little bit more expensive. The merchandising of wellness is still very much taxed,” said, a consultant on brand strategy and marketing. That increased bottom line—in all areas of the cannabis market—can be the result of the trend of brands using expensive packaging and advertising to elevate products that aren’t new to the market, or have historically been used by different demographics.
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