Most responders agreed: Brands shouldn't use heritage and identity themes for profit without doing the work.
After facing backfire on a Juneteenth-themed ice cream, Walmart is once again under fire for its online Pride collection. Should the brand refrain from celebrating communities and cultural traditions in this way? How should they mark these occasions?
Responses ranged from straightforward to more nuanced perspectives, but most feedback followed a similar cast: brands shouldn't use heritage and identity themes for profit without doing the work. "Brands shouldn’t profit off the communities they’re not part of. If they are going to do something, make sure to give the money back to the community they’re celebrating," responded Instagram user @kahyangni."Brands also should feel out whether communities actually want to celebrate with others. It seems like a lot of people still want Juneteenth to be private/ only.