What can an automotive designer do when one of the most important elements of the front signature is eliminated? Well, at first, you cheat.
Front-end automotive designs have taken many twists and turns for more than a century, with concealed headlamps, composite lamps, daytime running lights, and more.
Battery-electric vehicles represent a blank slate for front-end design, and the new Cadillac Lyriq is the first to embrace an all-illuminated approach. The entire front end of the Lyriq goes through a choreographed animated light show upon startup—there’s nothing on the road quite like it. Ask an automotive designer what part of the car establishes its identity and they most likely will point to the front end. This isn’t too surprising given that when we recognize someone it’s generally by their face, and without getting too anthropomorphic, the front of a vehicle is as close to its face as it comes.
We’ve come to recognize some fairly standard elements—not unlike your face—that make up the composition of most contemporary vehicles., secondary lighting, grille, and brand badge have been pretty much a part of every car, truck, and SUV out there. And it’s been this way, for the most part, since most manufacturers converged on a common direction over a century ago that the architecture for an internal-combustion vehicle was to mount the engine in the front.
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