I have been recognized throughout the industry as an innovator who bridges the worlds between brand marketing, digital and entrepreneurship. I blend classical brand marketing acumen with entrepreneurial instinct to navigate a changing corporate landscape.
Cabinet Health is on a mission to reduce single-use plastic from healthcare. In just a few short years, they have found like-minded partners in major companies such as Target , CVS and McKesson. I sat down with Co-Founder and President Russell Gong to discuss the origins of the company and Cabinet Health's commitment to pioneering the next generation of sustainable healthcare products and services.
We started Cabinet to make the simple, yet proud recognition that, “Plastic waste is a healthcare problem, therefore the healthcare industry needs to play a role in solving it.” In essence, the barriers revolve around a lack of awareness and, to a great extent, the courage to innovate. Cabinet Health emerges as a response to these challenges, aiming to create awareness and infuse innovation into the healthcare industry.- Our go-to-market strategy is simple: prioritize patients and planet. Follow the impact.
Our sustainable healthcare product vision extends far beyond what is available today. Over the next few years we plan to grow across OTCs, Rx, and medical consumables. Our company is positioned as a sustainable healthcare company – and we’re especially excited by the launch of our pharmacy and healthcare solutions capabilities earlier this year.
Beyond the tactical aspects, let me emphasize the underlying motivation for their openness to working with us. These companies are genuinely focused on the wellbeing of their customer base, contemplating the future, and considering the role of sustainability and innovation in their business. This perspective has fueled meaningful B2B conversations as I shared with Target and Mckesson, challenging the common perception that large enterprises are solely profit-driven.
Packaging CVS Mckesson Target Sustainability
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