How the founder of Baked By Melissa created TikTok’s viral green goddess salad
While it might strike some as ironic that the queen of miniscule cupcakes is now the salad doyenne of TikTok, Ben-Ishay credits her newfound fame as a TikTok food influencer to a genuine love of being creative in the kitchen.
Baked by Melissa’s origins trace back to 2008, when then-24-year-old Ben-Ishay was fired from an advertising job. The next day, Ben-Ishay, an avid baker and cook from an early age, made her now-signature tie-dye cupcakes for a friend’s little sister to take to her first day at a PR internship, which led to the agency’s founder recommending Ben-Ishay to her caterer. Within months, she had a Lower Manhattan storefront and a brand of bite-sized treats with a cult following.
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