These Atlanta chefs and restaurant owners know sound is just as important as the other sensory experiences that make up a meal (via EaterAtlanta)
, which starts the minute people walk in the door. The playlists receive the same attention to detail as the design, the menu, and presentation of dishes at each restaurant. This is especially true, Baum says, of the playlist at Aziza. Songs playing over the sound system at Aziza are those she grew up listening to back in Israel and mimic the liviness of restaurants in the city of Tel Aviv along the Mediterranean coast.
Aligning music to a restaurant’s brand isn’t the only consideration. Owners may queue up different songs based on the location and time of day so the playlist complements, rather than distracts, from the meal service.
During the day, music is softer and calmer to accommodate business meetings or people working remotely. At night, sounds skew more toward funk and soul with Latin or South American roots. Pereira worked with Atlantato develop a Brazilian playlist that serves as a springboard for the restaurant’s other soundtracks.
There’s no one-size-fits-all approach to achieving the right balance of music volume at a restaurant. Aside from the architecture and design of the dining room, other factors are at play, including the number of people in the restaurant, whether the restaurant features an open kitchen that adds to the noise levels, and how lively the owner wants the dining room to be.in East Atlanta Village, music is inseparable from the restaurant’s identity as a “Korean punk rock bar.
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