New VIP+ Analysis: Annapurna Interactive has carved out a niche but prolific space for indie games in stark contrast to other prodcos.
on content has been steadily trending downward toward pre-pandemic levels, per NPD Group tracking. This highlights the risks inherent with AAA game development, as the more time it takes to create such games, the longer it takes to earn revenue from game sales.
Catering to smaller and independent games is what allows Annapurna to maintain its prolific state. On top of that, “Stray” isas opposed to the new-game standard of $70 for AAA games upon the kick-off of the new console generation. With a looming recession threatening to exacerbate the tightening of gamer budgets before bigger releases like “God of War: Ragnarök” and “Call of Duty: Modern Warfare II” release in the fall, “Stray” is exactly the kind of stopgap game between such releases that can do well and has a good chance at doing so thanks to the lower price point.
As much as it makes sense for Hollywood companies to rely on Hollywood content for games, Skydance and Bad Robot are still largely unproven in the space, which can’t be said for Annapurna.
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