How Air Jordans Won Over The World

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How Air Jordans Won Over The World
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Gen-Z are fervid fans of the ’80s classic.

It is thought that Nike prolonged the release of its second shape, the Air Jordan 2, as a result of Jordan’s injury period. After missing 64 games, he made a return in the March of the 1985-86 season wearing bespoke Air Jordan models – including versions with supportive ankle straps and refined soles – ahead of the Air Jordan 2 launch, eventually unveiled via a commercial aired in the summer of ’86.

“Jumpman” didn’t make it onto Air Jordans until the third model, designed by Tinker Hatfield Jr, revealed in 1988. For sneakerhead, these were the shoes that stimulated an Air Jordans obsession. “The first pair I remember really connecting with were a pair of Jordan 3s, which I bought at an outlet mall in America during the summer holidays.

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