AI is now disrupting the industry that helped bring it into being. Every part of entertainment stands to be affected by generative AI but the games business could change the most
is now disrupting the industry that helped bring it into being. Every part of entertainment stands to be affected by generative, which digests inputs of text, image, audio or video to create new outputs of the same. But the games business will change the most, argues Andreessen Horowitz, a venture-capital firm.
Making a game is already easier than it was: nearly 13,000 titles were published last year on Steam, a games platform, almost double the number in 2017. Gaming may soon resemble the music and video industries, in which most new content on Spotify or YouTube is user-generated. One games executive predicts that small firms will be the quickest to work out what new genres are made possible by-gaming startup.
Don’t count the big studios out, though. If they can release half a dozen high-quality titles a year instead of a couple, it might chip away at the hit-driven nature of their business, says Josh Chapman of Konvoy, a gaming-focusedfirm. A world of more choice also favours those with big marketing budgets. And the giants may have better answers to the mounting copyright questions around.
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